Idea - We will shift from being consumers to participants
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We will shift from being consumers to participants

Originated by Tim Brown

Ideo CEO Tim Brown says that communications technology is leading us back to the kind of participation economy that existed before the industrial revolution in that a great product or service is no longer defined as something where the customer doesn't have to do anything. A good service will be defined as one that draws customers in as participants.

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What Others are Saying
  • Designing in Real Time for a Participation Economy Alissa Walker of Fast Company looks at examples of products and services that thrive and exist by virtue of the participation of their consumers.

  • Roland Smart  - Marketing 2.0 In this short animation, Roland Smart explains the concept of Marketing 2.0, which eschews broadcast in favor of a bi-directional conversation with the community.

  • Doc Searls  - Advertising must give way to global customer preferences Doc Searls argues that advertising is fundamentally flawed as a result of the guesswork that has taken the place of communication and dialogue.


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