NOW VIEWING: We will shift from being consumers to participants (1/5)

We will shift from being consumers to participants

Originated by Tim Brown

Ideo CEO Tim Brown says that communications technology is leading us back to the kind of participation economy that existed before the industrial revolution in that a great product or service is no longer defined as something where the customer doesn't have to do anything. A good service will be defined as one that draws customers in as participants.

View Transcript